“The role of the CMS is not simply to shuffle and store packets of information. Its primary role is to help your content strategy succeed” — Kristina Halvorson Copy Share Image
“Demian Farnworth, chief content writer at Copyblogger, defined it this way: A content strategy is “a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans… — Meera Kothand Copy Share Image
