“We need [retail] shelf space to serve as our deep space. We are going to put things there and invite the consumer to give it a try…Most consumers engage in variety seeking, in any case. Why not invite them to… — Grant McCracken Copy Share Image
I'm a normal consumer but try to do the best I can. I try to buy locally, and I mostly avoid supermarkets. — Imelda May Copy Share Image
![“We need [retail] shelf space to serve as our deep space. We are going to put things there and invite the consumer to give it a try…Most consumers engage in variety seeking, in any case. Why not invite them to pursue it within a purchase instead of across purchases?” quote by Grant McCracken](https://sms4smile.com/quotes/img-quotes/5e3/grant-mccracken-81705_customer_we-need-retail-shelf-space-to-serve-as-o_506979.jpg)
