It applies in any business. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket… — Bob Lutz Copy Share Image
Design can be both a manifestation of a company's design ethic and an outward communication of a company's design ethic and drive for excellence. — Bob Lutz Copy Share Image
With autonomous cars, you're gonna see more consolidation. Once we have transport modules, you order off the phone and brands won't matter anymore. When… — Bob Lutz Copy Share Image
The Marine Corps taught me commitment, courage, focus, and a value system that can easily suffice for people like me who aren't religious. — Bob Lutz Copy Share Image
Being able to ‘think out of the box’ presupposes you were able to think in it. — Bob Lutz Copy Share Image
Tesla burns cash. It's not a car company, it's a cult of fanatics who think Elon Musk can do no wrong. But financially, it… — Bob Lutz Copy Share Image
In the past, (GM) produced a lot of very excellent vehicles but somehow they didn't excite anybody, — Bob Lutz Copy Share Image
Forcing automakers to sell smaller cars to improve fuel economy [is like]... fighting the nation's obesity problem by forcing clothing manufacturers to sell garments… — Bob Lutz Copy Share Image
There's a powerful sense of reality to our concepts, ... These are vehicles we think people would purchase and drive today. — Bob Lutz Copy Share Image
What do you want in a female companion? What is the first thing that attracts you. Her ability to cook and keep house or… — Bob Lutz Copy Share Image
I think either party would have seen the wisdom in bailing out the American automobile industry, because one job in ten in the United… — Bob Lutz Copy Share Image
