There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest. — Paul Arden Copy Share Image
We are always waiting for the perfect brief from the perfect client. It almost never happens [...] Whatever is on your desk right now, that's the one. Make it the best you possibly can. — Paul Arden Copy Share Image
Everybody wants to be good, but not many are prepared to make the sacrifices it takes to be great. — Paul Arden Copy Share Image
Everybody wants to be good, but not many are prepared to make the sacrifices it takes to be great. To many people, being nice… — Paul Arden Copy Share Image
“The more strikingly visual your presentation is, the more people will remember it.” — Paul Arden Copy Share Image
“for a creative person starting out on a career, try not thinking about film or media or whatever. think about money.” — Paul Arden Copy Share Image
“Nearly all rich an powerful people are not notably talented, educated, charming or good-looking. They become rich and powerful by wanting to be rich… — Paul Arden Copy Share Image
Religion is a light bulb, created by man to help him to see in the dark. — Paul Arden Copy Share Image
Old golfers don't win (it's not an absolute, it's a general rule). Why? The older golfer can hit the ball as far as the… — Paul Arden Copy Share Image
Start taking bad decisions and it will take you to a place where others only dream of being. — Paul Arden Copy Share Image
![“We are always waiting for the perfect brief from the perfect client. It almost never happens [...] Whatever is on your desk right now, that's the one. Make it the best you possibly can.” quote by Paul Arden](https://sms4smile.com/quotes/img-quotes/694/paul-arden-10355_business_we-are-always-waiting-for-the-perfect-br_2938664.jpg)
