“If your customers love you, they will not only remain fiercely loyal but become your most powerful marketing asset. Lovability is the greatest predictor of business success.” — Brian de Haaff Copy Share Image
“Caring and a sense of purpose evoke better performance than pressure and fear. The idea that only obsessive egomaniacs can produce breakthroughs is nonsense.” — Brian de Haaff Copy Share Image
“It is hard to find many better examples of values-first leadership than Ventura, California-based outdoor clothing company Patagonia. For more than 30 years, the company has defied conventional wisdom by building its brand as much around environmental responsibility as on quality products and service. How many businesses would run a marketing campaign encouraging customers to not buy new products but… — Brian de Haaff Copy Share
“I suggest that you think about your customer’s journey as a unified experience that has three key phases: motivation, education, and adoption. Motivation refers to the reasons your prospective customer has for seeking you out and the potential needs your product can satisfy. It also asks the question, “What experiences or emotions motivate the customer to move to the next… — Brian de Haaff Copy Share
“The idea of putting customers first and acting with integrity is gaining traction. Outdoor-gear retailer REI received adulation for adhering to its values when it announced that it would not only close its stores on Black Friday in 2015 but pay its employees to get outside. Contrast that with blood-test startup Theranos. CEO Elizabeth Holmes was lauded as “America’s youngest… — Brian de Haaff Copy Share
“When I talk about kindness in business, a few people scoff. They say, “Steve Jobs and the leaders at Apple created a pressure-cooker environment… — Brian de Haaff Copy Share Image
“For example, every year, I rent Intuit’s TurboTax so I can do my income taxes. I pay for something I only need for a… — Brian de Haaff Copy Share Image
“Charles Du designed NASA’s first iPhone app, an award winner and a huge hit with more than 10 million downloads. But he also faced… — Brian de Haaff Copy Share Image
“A great story about a big company’s ability to do this comes from one of the world’s biggest businesses, General Electric. I learned about… — Brian de Haaff Copy Share Image
“Product managers are the connection between customers and the engineers who build the product. You are a bridge between what customers say and what… — Brian de Haaff Copy Share Image
“Persson did not create Minecraft because he wanted to create a billion-dollar company; he loved video games and kept his day job while developing… — Brian de Haaff Copy Share Image
“There are many ways to earn the love of employees. Hamdi Ulukaya, founder of multi-billion dollar yogurt maker Chobani, made headlines when he awarded… — Brian de Haaff Copy Share Image
“Harvard economist Theodore Levitt was the first authority to write about what he called the total product.2 A total product has four dimensions that… — Brian de Haaff Copy Share Image
