I once found myself conspiring with a British Cabinet Minister as to how we might persuade Her Majesty's Treasury to cough up more money for the British Travel advertising in America. Said he, "Why does any American in his senses… — David Ogilvy Copy Share Image
There is a very big difference between American and British travel journalism, and that's this whole business of the assisted or freebie trip. In Britain we are unashamed about any travel company paying for you to go and then writing… — John Gimlette Copy Share Image
