Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble. — Charlotte Beers Copy Share Image
“Her favorite stepping-aside technique was to lay out a dizzying mountain of complex steps and then pronounce the conclusion self-evident. Excuse me? Things that… — Charlotte Beers Copy Share Image
Speaking with passion born of your own authentic experience and belief is always persuasive. — Charlotte Beers Copy Share Image
Being in charge of your work life doesn't mean you always move with assurance and sublime self-confidence; it means you keep moving, continuing on… — Charlotte Beers Copy Share Image
The men at the top aren't that great at properly assessing the women under them, certainly not enough to gauge their potential or intestinal… — Charlotte Beers Copy Share Image
Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble. — Charlotte Beers Copy Share Image
Resolving to influence and persuade others will require a degree of personal passion and a depth of caring that you are willing to express… — Charlotte Beers Copy Share Image
“Relying only on logic, on what can be factually established, may inform or intimidate, but it will rarely stir anyone into action or change.” — Charlotte Beers Copy Share Image
Here's what I believe is sexy at work: being strong and committed and confident, being precisely who you are and in hot pursuit of… — Charlotte Beers Copy Share Image
Perfection, in the form of a flawless stream of words delivered with cool composure, is never as persuasive as realness. An impassioned but imperfect… — Charlotte Beers Copy Share Image
Speaking passionately from the very center of who you are is compelling, forceful, persuasive: that’s what leadership sounds like. — Charlotte Beers Copy Share Image
“If you believe the world will be a better place because you have both the desire and the means to take charge, that's the… — Charlotte Beers Copy Share Image
The most common mistake you'll make is forgetting to keep your own scorecard. Very little at work reinforces your ability to do this, so… — Charlotte Beers Copy Share Image
