Brand Stands Quotes by Martin Lindstrom

“Americans’ reputation for friendliness is the absence of physicality. In the United States, no one ever touches anyone else and if they do so…

— Martin Lindstrom

“French and Italian hospitality industries, food service employees take pleasure in being the best at what they do. They may be the finest oyster…

— Martin Lindstrom

“Most remember Hitchcock as a skilled storyteller, but what few know is that the director shot his movies using two separate scripts. The first,…

— Martin Lindstrom

I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension…

— Martin Lindstrom

“If a living place can be likened to a city, the art on the wall, or the lack of art, is the first sign”

— Martin Lindstrom

We're all obsessed with our smartphones and thus really don't see anything around us.

— Martin Lindstrom

“Russia’s biggest downside, for me at least, is its lack of color. Being in Russia is like breathing different oxygen, and I can feel…

— Martin Lindstrom

Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems…

— Martin Lindstrom

A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

— Martin Lindstrom

“the Apple logo hangs from an unseen thread in many Apple Stores like a Bethlehem star?”

— Martin Lindstrom

“In some instances, I’ve found that executives don’t even use their own products.”

— Martin Lindstrom

“In an analysis of over one billion pieces of emoji data across the globe, across numerous categories, it wasn’t surprising to find that UK…

— Martin Lindstrom