“Rapport demonstrates that you know the reader’s pain, that you understand his or her problems, and that you have some common experiences that you can share that proves you understand his or her pain.” — Ray Edwards Copy Share Image
“Rapport demonstrates that you know the reader’s pain, that you understand his or her problems, and that you have some common experiences that you… — Ray Edwards Copy Share Image
“Any [YOUR AUDIENCE] can [SOLVE THEIR PROBLEM] by using [YOUR PRODUCT], because [HOW IT SOLVES THE PROBLEM]. Examples of a strongly-constructed Copy Thesis: • Any… — Ray Edwards Copy Share Image
“Religion is what others would have you believe, faith is what you believe in yourself.” — Ray Edwards Copy Share Image
![“Any [YOUR AUDIENCE] can [SOLVE THEIR PROBLEM] by using [YOUR PRODUCT], because [HOW IT SOLVES THE PROBLEM]. Examples of a strongly-constructed Copy Thesis: • Any PARENT can IMPROVE THEIR CHILD’S BEHAVIOR by using YOUR BEST KID NOW, because IT MAKES GOOD BEHAVIOR AUTOMATIC. • Any BABY BOOMER can…” quote by Ray Edwards](https://sms4smile.com/quotes/img-quotes/8a0/ray-edwards-76117_baby-boom_any-your-audience-can-solve-their-proble_2488883.jpg)
