If you want to be a well-paid copywriter, please your client. If you want to be an award-winning copywriter, please yourself. If you want to be a great copywriter, please your reader. — Steve Hayden Copy Share Image
The competitors, like Commodore and Kaypro, were all doing speeds and feeds, whereas Steve always wanted things like “What is the significance in the… — Steve Hayden Copy Share Image
If you want to be a well-paid copywriter, please your client. If you want to be an award-winning copywriter, please yourself. If you want… — Steve Hayden Copy Share Image
Apple is not sold with advertising despite the long series of clever advertisements produced for the company over the years. It is sold with… — Steve Hayden Copy Share Image
