In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground. — Marshall McLuhan Copy Share Image
Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression. — Marshall McLuhan Copy Share Image
I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange… — Marshall McLuhan Copy Share Image
With the arrival of electric technology, man has extended, or set outside himself, a live model of the central nervous system itself. To the… — Marshall McLuhan Copy Share Image
“The constant broadcast and reception of ghostly images via radio and television, according to this notion, had weakened the sense, particularly among youth, of… — Marshall McLuhan Copy Share Image
Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the… — Marshall McLuhan Copy Share Image
The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now… — Marshall McLuhan Copy Share Image
Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and… — Marshall McLuhan Copy Share Image
Professionalism is environmental. Amateurism is anti-environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of… — Marshall McLuhan Copy Share Image
The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral)… — Marshall McLuhan Copy Share Image
New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the… — Marshall McLuhan Copy Share Image
