Active Quote by Marshall McLuhan

“In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.” quote by Marshall McLuhan — Download Open image

“In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.”

Marshall McLuhan

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Active Artifacts Body Form Human mind Humans Logos Media Mind Passive Psychology Users Utterance

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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.

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Electronic man has no physical body.

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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange…

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With the arrival of electric technology, man has extended, or set outside himself, a live model of the central nervous system itself. To the degree that this is so, it is a development that suggests a desperate suicidal autoamputation, as if the central nervous system could no longer depend on the physical organs to be protective buffers against the slings…

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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the…

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The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now…

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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and…

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Professionalism is environmental. Amateurism is anti-environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of…

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New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the…

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Listening is a very active awareness of the coming together of at least two lives. Listening, as far as I'm concerned, is certainly a…

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we need not avoid our active lives, but simply bring to them a new vision and shift of gravity. for in the center we…

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We in US need active intelligence: people being on the streets, people being able to stop and ask questions of individuals that they suspect…

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Nothing is worse than active ignorance.

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I eat healthy most of the time. Whole foods are the best for you when you are super active, so I get plenty of…

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Art shows us how to see things that are constructive and good, and to be an active part of that.

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Love, like truth and beauty, is concrete. Love is not fundamentally a sweet feeling; not, at heart, a matter of sentiment, attachment, or being…

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Studying Sol's interior by looking for analogous patterns on its incandescent face is known as helioseismology, an active - if largely unpronounceable - research…

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Science manipulates things and gives up living in them. It makes its own limited models of things; operating upon these indices or variables to effect whatever transformations are permitted by their definition, it comes face to face with the real world only at rare intervals. Science is and always will be that admirably active, ingenious, and bold way of thinking…

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