A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed, or ineptly written. If nobody reads your advertisement or looks at your commercial, it doesn't do you much… — David Ogilvy Copy Share Image
It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read. — David Ogilvy Copy Share Image
