I think it's always important for academics to study popular culture, even if the thing they are studying is idiotic. If it's successful or made a dent in culture, then it is worthy of study to find out why. — Joss Whedon Copy Share Image
People used to laugh that academics would study Disney movies. There's nothing more important for academics to study, because they shape the minds of our children possibly more than any single thing. — Joss Whedon Copy Share Image
