Ads Quote by A. E. Hotchner
![“Back in the days when American billboard advertising was in flower [said Hemingway], there were two slogans that I always rated above all others: the old Cremo Cigar ad that proclaimed, Spit Is a Horrid Word-but Worse on the end of Your Cigar, and Drink Schlitz in Brown Bottles and Avoid that…” quote by A. E. Hotchner](https://sms4smile.com/quotes/img-quotes/d0b/a-e-hotchner-43437_ads_back-in-the-days-when-american-billboard_2084440.jpg)
“Back in the days when American billboard advertising was in flower [said Hemingway], there were two slogans that I always rated above all others: the old Cremo Cigar ad that proclaimed, Spit Is a Horrid Word-but Worse on the end of Your Cigar, and Drink Schlitz in Brown Bottles and Avoid that Skunk Taste. You don't get creative writing like that any more.”
About This Quote
Source Essay: “The Art of Advertising” by A. E. Hotchner, 1952
He reminisces about bold, memorable ad slogans of the past, suggesting modern ads lack creativity.
In simple terms: Old ads were more creative.
Key Takeaway
Seek originality in modern marketing.
Themes
advertising
creativity
nostalgia
Mood
reflective
nostalgic
Type
historical
analytical
When to use this quote
- copywriting
- campaign design
- media studies
- historical analysis
Key Concepts
branding
consumer psychology
Questions to Reflect On
- How can advertisers be creative within constraints?
- What lessons can modern marketers learn from classic slogans?
A Different Perspective
Today's regulations and market saturation limit bold messaging.
![“There are bullfighters who do it just for the money-they are worthless [said Hemingway]. The only one who matters is the bullfighter who feels it, so that if he did it for nothing, he would do it just as well. Same holds true for damn near everyone.” quote by A. E. Hotchner](https://sms4smile.com/quotes/img-quotes/62e/a-e-hotchner-43437_damn_there-are-bullfighters-who-do-it-just-fo_1879496.jpg)
![“He [Hemingway] used a stand-up work place he had fashioned out of the top of of a bookcase near his bed. His portable typewriter was snugged in there and papers were spread along the top of the bookcase on either side of it. He used a reading board for longhand writing.” quote by A. E. Hotchner](https://sms4smile.com/quotes/img-quotes/e00/a-e-hotchner-43437_bed_he-hemingway-used-a-stand-up-work-place_2685045.jpg)
![“Each day was a challenge of enjoyment, and he [Hemingway] would plan it out as a field general plans a campign.” quote by A. E. Hotchner](https://sms4smile.com/quotes/img-quotes/faf/a-e-hotchner-43437_challenges_each-day-was-a-challenge-of-enjoyment-an_3040201.jpg)
![“The most recent incarnation of [Bob] Dylan has been the traveling journeyman/ charlatan who sings roots music, snarls dark lyrics that make "All Along the Watchtower" sound like a Disney tune, hosts an old-school radio show, and turns up in some unusual places, like ads for Chrysler and Victoria's…” quote by Jay Michaelson](https://sms4smile.com/quotes/img-quotes/734/jay-michaelson-15590_ads_the-most-recent-incarnation-of-bob-dylan_17700.jpg)
