Back in the days when American billboard advertising was in flower [said Hemingway], there were two slogans that I always rated above all others: the old Cremo Cigar ad that proclaimed, Spit Is a Horrid Word-but Worse on the end… — A. E. Hotchner Copy Share Image
![“Back in the days when American billboard advertising was in flower [said Hemingway], there were two slogans that I always rated above all others: the old Cremo Cigar ad that proclaimed, Spit Is a Horrid Word-but Worse on the end of Your Cigar, and Drink Schlitz in Brown Bottles and Avoid that…” quote by A. E. Hotchner](https://sms4smile.com/quotes/img-quotes/d0b/a-e-hotchner-43437_ads_back-in-the-days-when-american-billboard_2084440.jpg)