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...it's the same with business. If you focus on the goal…

“...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on profits wind up in the hole. For me, profit is what happens when you do everything else right.” quote by Yvon Chouinard
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“...it's the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on profits wind up in the hole. For me, profit is what happens when you do everything else right.”

Yvon Chouinard

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Focusing solely on profit neglects the process; true profit emerges from doing everything else well.

In simple terms: Profit follows good processes.

Key Takeaway

Prioritize excellence in all actions.

Themes

business process profit

Mood

strategic motivational

Type

business practical

When to use this quote

  • entrepreneurship
  • operations
  • team management
  • product development

Key Concepts

systems thinking quality focus

Questions to Reflect On

  • What processes could you improve today?
  • How does focusing on quality affect outcomes?
A Different Perspective

Short‑term profit focus can harm long‑term success.

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