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You should never start a company with the goal of getting…

“You should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last. Excerpt From: Walter, Isaacson. “Steve Jobs.” Simon & Schuster, 2011-10-23T21:00:00+00:00. iBooks. This material may be protected by copyright.” quote by Walter Isaacson
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“You should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last. Excerpt From: Walter, Isaacson. “Steve Jobs.” Simon & Schuster, 2011-10-23T21:00:00+00:00. iBooks. This material may be protected by copyright.”

Walter Isaacson

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Building a company for wealth leads to short‑term focus; aim for purpose and longevity.

In simple terms: Create lasting value, not just profit.

Key Takeaway

Prioritize mission over money.

Themes

entrepreneurship purpose legacy values

Mood

inspirational thoughtful

Type

advice philosophical

When to use this quote

  • startup founding
  • product development
  • team building
  • long‑term planning

Key Concepts

business ethics mission‑driven leadership sustainable growth

Questions to Reflect On

  • What purpose drives your venture?
  • How will you measure lasting impact?
A Different Perspective

Focusing solely on profit can compromise integrity and durability.

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