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Jay and I used to talk about this: we never had a goal of…

“Jay and I used to talk about this: we never had a goal of making a lot of money. We had a goal of having a business of our own. And there were many times we could have sold out and had a lot of money. Billions. We just put it in our pocket and go home, OK? But that was never our goal.” quote by Richard M. DeVos
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“Jay and I used to talk about this: we never had a goal of making a lot of money. We had a goal of having a business of our own. And there were many times we could have sold out and had a lot of money. Billions. We just put it in our pocket and go home, OK? But that was never our goal.”

Richard M. DeVos

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Success is defined by building a lasting business, not by accumulating wealth; purpose outweighs profit.

In simple terms: Build a business, not a bank account.

Key Takeaway

Prioritize purpose over profit.

Themes

entrepreneurship values integrity

Mood

thoughtful determined

Type

motivational philosophical

When to use this quote

  • startup founding
  • long‑term planning
  • ethical investing
  • team building

Key Concepts

business ethics mission‑driven leadership

Questions to Reflect On

  • What would you sacrifice for purpose?
  • How do you resist lucrative shortcuts?
A Different Perspective

Profit motive can tempt compromise.

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