Skip to content

It is important that an aim never be defined in terms of…

“It is important that an aim never be defined in terms of activity or methods. It must always relate directly to how life is better for everyone. . . . The aim of the system must be clear to everyone in the system. The aim must include plans for the future. The aim is a value judgment.” quote by W. Edwards Deming
Download Open image
“It is important that an aim never be defined in terms of activity or methods. It must always relate directly to how life is better for everyone. . . . The aim of the system must be clear to everyone in the system. The aim must include plans for the future. The aim is a value judgment.”

W. Edwards Deming

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

A goal should be defined by its impact on overall well‑being, not by the tasks or techniques used to achieve it.

In simple terms: Define goals by outcomes, not methods.

Key Takeaway

Focus on value, not process.

Themes

goal setting values systems thinking

Mood

thoughtful inspirational

Type

philosophical motivational

When to use this quote

  • organizational strategy
  • public policy
  • personal development
  • community projects

Key Concepts

Value judgment future planning systems design

Questions to Reflect On

  • How do you measure if a goal truly improves life for all?
  • What methods best align with a value‑driven aim?
A Different Perspective

May overlook practical constraints of implementation.

★ ★ ★ ★ ★ No ratings yet

More by W. Edwards Deming

Explore all 255 W. Edwards Deming quotes

More Activity quotes

Browse all 3,263 Activity quotes