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ll industries have been disrupted and disruption tends to…

“ll industries have been disrupted and disruption tends to generate gatherings for people to share information. I don't think media are unusual here. Add to that the discovery, or perhaps expansion of the awareness, that events can generate revenue. So now we have companies whose business model is…” quote by Tom Rosenstiel
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“ll industries have been disrupted and disruption tends to generate gatherings for people to share information. I don't think media are unusual here. Add to that the discovery, or perhaps expansion of the awareness, that events can generate revenue. So now we have companies whose business model is heavily based on events, whether it is Re/code or South by Southwest or many others. Those kinds of gatherings were once more institutionally oriented inside trade associations. Now they have been expanded out.”

Tom Rosenstiel

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Disruption in industries creates new event-driven revenue models, turning gatherings into profit centers beyond traditional trade shows.

In simple terms: Events now generate profit, not just information sharing.

Key Takeaway

Leverage events as revenue streams.

Themes

disruption events media business models

Mood

analytical critical

Type

observational strategic

When to use this quote

  • conference planning
  • festival organization
  • digital webinars
  • trade show redesign

Key Concepts

economics network effects monetization

Questions to Reflect On

  • How can events balance profit with authentic engagement?
  • What risks arise when profit drives event design?
A Different Perspective

Revenue focus may overlook community value and content quality.

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