Their attitude is, 'okay, I am the customer. You are…
![“Their attitude is, 'okay, I am the customer. You are supposed to entertain me.' It's kind of a passive attitude they're taking, and to me it's kind of a pathetic thing. They do not know how interesting it is if you move one step further and try to challenge yourself [with more advanced games].” quote by Shigeru Miyamoto](https://sms4smile.com/q/i/81f/shigeru-miyamoto-5303_attitude_their-attitude-is-okay-i-am-the-customer_486841.jpg)
“Their attitude is, 'okay, I am the customer. You are supposed to entertain me.' It's kind of a passive attitude they're taking, and to me it's kind of a pathetic thing. They do not know how interesting it is if you move one step further and try to challenge yourself [with more advanced games].”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Customers often feel entitled to entertainment, but true engagement requires them to push beyond passive consumption and seek deeper challenges.
In simple terms: Customers expect entertainment; they should seek challenges.
Key Takeaway
Encourage active participation over passive expectation.
Themes
customer expectations
entertainment
challenge
passivity
engagement
Mood
frustrated
critical
reflective
Type
observational
critical
When to use this quote
- gaming events
- product testing
- user feedback sessions
Key Concepts
game design
psychology
motivation
Questions to Reflect On
- How can creators design experiences that demand active involvement?
- What motivates a user to move from passive to active engagement?
A Different Perspective
Passive attitudes limit growth and innovation.