You can change only what people know, not what they do.
“You can change only what people know, not what they do.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Changing knowledge influences attitudes, but behavior often resists mere information.
In simple terms: Knowledge shifts views, not actions.
Key Takeaway
Target attitudes, then shape habits.
Themes
education
behavior
influence
Mood
reflective
critical
Type
analytical
motivational
When to use this quote
- marketing campaigns
- public policy
- organizational training
Key Concepts
cognitive dissonance
social learning
Questions to Reflect On
- How can we align incentives with new knowledge?
- What barriers keep behavior static?
A Different Perspective
People may ignore new facts if incentives stay unchanged.