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Sometimes clients have a sophisticated view of their…

“Sometimes clients have a sophisticated view of their design problem, sometimes they do not. I often spend time with the client redefining the problem, going back to the beginning. Often the problem is just a symptom. Sometimes you have to move back in order to move forward to understand what the…” quote by Saul Bass
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“Sometimes clients have a sophisticated view of their design problem, sometimes they do not. I often spend time with the client redefining the problem, going back to the beginning. Often the problem is just a symptom. Sometimes you have to move back in order to move forward to understand what the nature of the solution should be.”

Saul Bass

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Understanding a client’s problem often requires returning to basics, as surface issues may be symptoms of deeper challenges.

In simple terms: Redefine problems before solving them.

Key Takeaway

Start by questioning assumptions.

Themes

design problem solving client collaboration

Mood

analytical constructive

Type

practical inspirational

When to use this quote

  • product development
  • marketing strategy
  • team workshops

Key Concepts

systems thinking diagnosis empathy

Questions to Reflect On

  • What hidden assumptions are you overlooking?
  • How can you guide clients to see underlying issues?
A Different Perspective

Clients may resist revisiting fundamentals.

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