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Dishonesty in trailers is more than a moral issue, it's a…

“Dishonesty in trailers is more than a moral issue, it's a practical one. If you don't deliver in the film what you offered in the trailer, you'll get bad word-of-mouth.” quote by Saul Bass
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“Dishonesty in trailers is more than a moral issue, it's a practical one. If you don't deliver in the film what you offered in the trailer, you'll get bad word-of-mouth.”

Saul Bass

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Misleading trailers damage credibility; honesty ensures audience trust and better word‑of‑mouth.

In simple terms: Dishonest trailers hurt reputation.

Key Takeaway

Promote truthfully.

Themes

film marketing ethics audience trust

Mood

thoughtful pragmatic

Type

advisory inspirational

When to use this quote

  • Filmmakers
  • advertisers
  • distributors
  • viewers

Key Concepts

branding consumer psychology

Questions to Reflect On

  • How can trailers balance intrigue and honesty?
  • What are the costs of broken promises?
A Different Perspective

Creative freedom may tempt exaggeration, but long‑term brand suffers.

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