In a sense, when we started Virgin Atlantic, I was trying…
“In a sense, when we started Virgin Atlantic, I was trying to create an airline for myself. If you try to build the perfect airline for yourself, it will be appreciated by others.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
He built an airline based on his own preferences, believing that personal standards would satisfy customers.
In simple terms: Design for yourself, and others will like it.
Focus on personal excellence to attract others.
Themes
Mood
Type
When to use this quote
- starting a business
- product design
- customer service
- personal branding
Key Concepts
Questions to Reflect On
- How can personal preferences be balanced with broader market demands?
- What aspects of your own ideal product might alienate others?
May overlook diverse market needs; personal taste isn’t universal.