And ever since then [I] have set up businesses basically…
![“And ever since then [I] have set up businesses basically out of frustration. I mean, I set up Virgin Atlantic with one second-hand 747 because I hated the experience of flying on other people's airlines. And I thought, you know, I could try to create the kind of airline that I'd like to fly on…” quote by Richard Branson](https://sms4smile.com/q/img-quotes/569/richard-branson-256_airline_and-ever-since-then-i-have-set-up-busine_548374.jpg)
“And ever since then [I] have set up businesses basically out of frustration. I mean, I set up Virgin Atlantic with one second-hand 747 because I hated the experience of flying on other people's airlines. And I thought, you know, I could try to create the kind of airline that I'd like to fly on. And people liked it.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Frustration with existing services can spark creation of better alternatives, like Virgin Atlantic.
In simple terms: Bad experiences inspire new ventures.
Key Takeaway
Identify pain points and build better solutions.
Themes
entrepreneurship
customer focus
disruption
Mood
motivational
determined
Type
advice
inspirational
When to use this quote
- starting a company
- improving travel
- solving market gaps
- personal motivation
Key Concepts
service design
brand loyalty
Questions to Reflect On
- What problem drives you to start a business?
- How will you differentiate your offering?
A Different Perspective
Competing against established giants is tough.