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The new media are not ways of relating to us the 'real'…

“The new media are not ways of relating to us the 'real' world; they are the real world and they reshape what remains of the old world at will.” quote by Marshall McLuhan
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“The new media are not ways of relating to us the 'real' world; they are the real world and they reshape what remains of the old world at will.”

Marshall McLuhan

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

He argues that new media are not just tools but constitute reality itself, reshaping the old world.

In simple terms: New media become reality and change the old world.

Key Takeaway

Recognize media’s power to transform society.

Themes

media technology culture

Mood

analytical thoughtful

Type

theoretical critical

When to use this quote

  • marketing
  • education
  • policy making

Key Concepts

hyperreality social change

Questions to Reflect On

  • How do new media alter our perception of reality?
  • Can we preserve the 'old world' amidst change?
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