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The business of art is no longer the communication of…

“The business of art is no longer the communication of thoughts or feelings which are to be conceptually ordered, but a direct participation in an experience. The whole tendency of modern communication...is towards participation in a process, rather than apprehension of concepts.” quote by Marshall McLuhan
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“The business of art is no longer the communication of thoughts or feelings which are to be conceptually ordered, but a direct participation in an experience. The whole tendency of modern communication...is towards participation in a process, rather than apprehension of concepts.”

Marshall McLuhan

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Modern communication emphasizes active participation in experiences rather than passive understanding of concepts.

In simple terms: Communication now focuses on participation.

Key Takeaway

Engage actively in shared experiences.

Themes

media participation experience

Mood

analytical critical

Type

theoretical observational

When to use this quote

  • marketing
  • education
  • social media
  • collaborative projects

Key Concepts

communication theory participatory culture

Questions to Reflect On

  • How does participation shape your perception?
  • When is passive understanding valuable?
A Different Perspective

Overemphasis on participation may dilute critical analysis.

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