Our strategy is very horizontal. We're trying to build a…
“Our strategy is very horizontal. We're trying to build a social layer for everything. Basically we're trying to make it so that every app everywhere can be social whether it's on the web, or mobile, or other devices.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Aims to embed social interaction into any application across platforms, making connectivity a default feature.
In simple terms: Integrate social functions universally
Key Takeaway
Social layer as a platform foundation
Themes
platform design
social integration
cross‑platform
user engagement
network effects
Mood
optimistic
innovative
Type
visionary
strategic
When to use this quote
- building a new messaging app
- adding comments to a news site
- enabling multiplayer in a fitness tracker
- creating community features in a smart TV app
Key Concepts
social layer
API design
UX consistency
device agnosticism
Practical Applications
- designing SDKs for social features
- creating universal authentication flows
Questions to Reflect On
- How does making every app social change user expectations?
- What challenges arise when standardizing social interactions across devices?