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Our strategy is very horizontal. We're trying to build a…

“Our strategy is very horizontal. We're trying to build a social layer for everything. Basically, we're trying to make it so that every app everywhere can be social, whether it's on the web or mobile or other devices. So inherently, our whole approach has to be a breadth-first approach rather than…” quote by Mark Zuckerberg
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“Our strategy is very horizontal. We're trying to build a social layer for everything. Basically, we're trying to make it so that every app everywhere can be social, whether it's on the web or mobile or other devices. So inherently, our whole approach has to be a breadth-first approach rather than a depth-first one.”

Mark Zuckerberg

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

A broad, inclusive design strategy aims to embed social features across all apps and devices, favoring wide reach over deep specialization.

In simple terms: Make every app social across platforms.

Key Takeaway

Prioritize breadth in product design.

Themes

social design platform strategy network effects

Mood

strategic optimistic

Type

visionary business

When to use this quote

  • product roadmaps
  • cross‑platform development
  • user onboarding
  • feature scaling

Key Concepts

horizontal integration user engagement ecosystem building

Questions to Reflect On

  • How can we ensure quality while scaling socially?
  • What trade‑offs exist between breadth and depth?
A Different Perspective

Depth of functionality may suffer without focused development.

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