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Let's gear our advertising to sell goods, but let's…

“Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.” quote by Leo Burnett
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“Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.”

Leo Burnett

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Advertising should drive sales while acknowledging its broader impact on society and culture.

In simple terms: Balance profit with social responsibility.

Key Takeaway

Promote ethical advertising.

Themes

advertising ethics social responsibility marketing

Mood

thoughtful strategic

Type

advertising ethical

When to use this quote

  • campaign planning
  • brand strategy
  • public policy
  • media regulation

Key Concepts

business ethics corporate social responsibility media influence

Questions to Reflect On

  • How can ads be both effective and ethical?
  • What responsibilities do marketers have to society?
A Different Perspective

Profit motives may conflict with social goals.

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