A bus full of people becomes a metaphor for having the right team on board, where each person is self‑motivated. Collins warns that success without a clear purpose can be dangerous, urging leaders to focus on core reasons for being. He also says building opportunities beats merely managing problems.
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James C. Collins is a writer from the United States, best known for Built to Last: Successful Habits of Visionary Companies.
Quick Facts About James C. Collins
Born
January 25, 1958
Nationality
United States
Profession
Writer
Notable works
Built to Last: Successful Habits of Visionary Companies
Known for
Built to Last: Successful Habits of Visionary Companies, Good to Great
Spouse
Joanne Ernst
About James C. Collins
James C. Collins is an American researcher, author, speaker, and consultant who focuses on business management and company sustainability and growth.
