But a lot of businesses out there don't see the return on…
“But a lot of businesses out there don't see the return on investment, they look at it as a liability, and until they can understand that proactive security actually returns, gives them a return on investment, it's still a hard sell for people.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
He notes that many businesses view security as a cost, and without clear ROI, investment is difficult.
In simple terms: Security seen as expense, not profit.
Key Takeaway
Demonstrate security ROI.
Themes
security
business
ROI
risk management
Mood
pragmatic
analytical
Type
strategic
educational
When to use this quote
- budget meetings
- risk assessments
- strategic planning
Key Concepts
economics
behavioral finance
cyber risk
Questions to Reflect On
- How can security value be measured?
- What incentives drive security investment?
A Different Perspective
Quantifying security benefits can be challenging.