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We do not want to repeat ourselves [in Doctor Strange] or…

“We do not want to repeat ourselves [in Doctor Strange] or do what's been done before necessarily, and when you have a track record now you can either do that and keep, this seems to work and let's keep doing this - which some people accuse us of no matter what, because I don't think they pay…” quote by Kevin Feige
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“We do not want to repeat ourselves [in Doctor Strange] or do what's been done before necessarily, and when you have a track record now you can either do that and keep, this seems to work and let's keep doing this - which some people accuse us of no matter what, because I don't think they pay attention, but really what we do is say, 'Okay, we have a studio that trusts us and let's us do what we want for the most part with the creative.”

Kevin Feige

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Emphasizes balancing originality with proven formulas, using studio trust to pursue creative freedom while acknowledging criticism.

In simple terms: Balancing new ideas with familiar success, using studio support.

Key Takeaway

Leverage trust to innovate responsibly.

Themes

creativity risk industry originality trust

Mood

determined reflective

Type

industry leadership

When to use this quote

  • sequels
  • franchises
  • studio negotiations
  • creative brainstorming

Key Concepts

film production creative autonomy brand management

Questions to Reflect On

  • How do you decide when to break from tradition?
  • What safeguards ensure creativity isn’t compromised?
A Different Perspective

Risk of over‑reliance on past successes can stifle true innovation.

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