Based on research into the Picture Superiority Effect…
“Based on research into the Picture Superiority Effect, when we read text alone, we are likely to remember only 10 percent of the information 3 days later. If that information is presented to us as text combined with a relevant image, we are likely to remember 65 percent of the information 3 days later.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Combining images with text dramatically improves memory retention over text alone.
In simple terms: Images boost memory.
Key Takeaway
Use visuals to aid learning.
Themes
memory
learning
visuals
Mood
informative
practical
Type
educational
advisory
When to use this quote
- presentations
- educational materials
- marketing
- training sessions
Key Concepts
cognitive psychology
dual coding theory
Questions to Reflect On
- How can you add relevant visuals to dense text?
- What visual formats work best for your audience?
A Different Perspective
Images may not be feasible for all content.