So we said, "OK, we'll do Apple Computer." In those days…
““So we said, "OK, we'll do Apple Computer." In those days there was no money yet in this microcomputer business, and big experienced companies and investors, analysts-those kind of people, that are trained in business and much smarter than we were-they didn't think that this was going to be a real big market. They thought it was going to be a little hobby thing, like home robots or ham radios, that a few techie people would get into and really it wasn't going to go to the masses.””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Early investors underestimated the personal‑computer market, seeing it as a hobby rather than a mass phenomenon.
In simple terms: People thought PCs were just a hobby.
Key Takeaway
Don’t dismiss emerging tech as niche.
Themes
technology
investment
vision
Mood
optimistic
cautious
Type
forecasting
strategic
When to use this quote
- startup pitches
- venture capital
- product launches
- tech forecasting
Key Concepts
market prediction
entrepreneurship
Questions to Reflect On
- What current tech might be underestimated?
- How can investors spot hidden potential?
A Different Perspective
The market can explode beyond early expectations.