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A large social-media presence is important because it's…

“A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.” quote by Guy Kawasaki
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“A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.”

Guy Kawasaki

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Social media offers cost‑effective reach for small businesses, unlike expensive traditional advertising that buys attention.

In simple terms: Social media gives cheap exposure.

Key Takeaway

Leverage social platforms for marketing.

Themes

marketing cost‑efficiency digital media

Mood

practical strategic

Type

business marketing

When to use this quote

  • startup launch
  • local business
  • budget advertising
  • audience building

Key Concepts

business strategy branding

Questions to Reflect On

  • How will you diversify your outreach?
  • What metrics will you track for ROI?
A Different Perspective

Reliance on platforms can be risky due to algorithm changes.

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