Skip to content

When you're selling a product or service, you don't have…

“When you're selling a product or service, you don't have - it doesn't have to be absolutely perfect, although I've provided language that is. When you're a politician, one wrong word changes the entire - changes the meaning of something.” quote by Frank Luntz
Download Open image
“When you're selling a product or service, you don't have - it doesn't have to be absolutely perfect, although I've provided language that is. When you're a politician, one wrong word changes the entire - changes the meaning of something.”

Frank Luntz

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Perfection is unnecessary in sales; a single misstatement can derail a political message.

In simple terms: Good enough sells; one wrong word can ruin politics.

Key Takeaway

Focus on clarity and anticipate misinterpretations.

Themes

communication politics marketing risk management

Mood

cautious strategic

Type

advisory practical

When to use this quote

  • product launch
  • campaign speech
  • media interview
  • client pitch

Key Concepts

messaging perception error handling

Questions to Reflect On

  • How can you test a message before release?
  • What safeguards prevent a single error from escalating?
A Different Perspective

Overemphasis on perfection can stall progress; political language is highly scrutinized.

★ ★ ★ ★ ★ No ratings yet

More by Frank Luntz

Explore all 105 Frank Luntz quotes

More Language quotes

Browse all 21,951 Language quotes