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I would not have used the phrase "I'm selling you" because…

“I would not have used the phrase "I'm selling you" because even though that's exactly what you're doing, when you tell people you're doing it - or worse yet, when you tell people "I'm not here to sell you anything," they automatically assume that that's exactly what you are here to do.” quote by Frank Luntz
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“I would not have used the phrase "I'm selling you" because even though that's exactly what you're doing, when you tell people you're doing it - or worse yet, when you tell people "I'm not here to sell you anything," they automatically assume that that's exactly what you are here to do.”

Frank Luntz

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

People distrust claims of “no‑sell” because they perceive hidden motives, undermining trust.

In simple terms: Saying you don’t sell makes people think you do.

Key Takeaway

Be transparent about intent.

Themes

trust communication perception

Mood

skeptical strategic

Type

advice marketing

When to use this quote

  • product pitches
  • consultations
  • networking events
  • advertising campaigns

Key Concepts

psychology sales tactics

Questions to Reflect On

  • How can you demonstrate genuine intent?
  • What evidence builds trust?
A Different Perspective

Transparency can be seen as a sales ploy itself.

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