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Because startups often accidentally build something nobody…

“Because startups often accidentally build something nobody wants, it doesn’t matter much if they do it on time and on budget. The goal of a startup is to figure out the right thing to build - the thing customers want and will pay for - as quickly as possible.” quote by Eric Ries
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“Because startups often accidentally build something nobody wants, it doesn’t matter much if they do it on time and on budget. The goal of a startup is to figure out the right thing to build - the thing customers want and will pay for - as quickly as possible.”

Eric Ries

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Startups must prioritize discovering customer needs over adhering to schedules or budgets, focusing on rapid validation.

In simple terms: Find what customers want quickly.

Key Takeaway

Validate ideas fast, not on time.

Themes

startup validation customer focus

Mood

pragmatic urgent

Type

business strategic

When to use this quote

  • product development
  • budget planning
  • timeline management
  • customer interviews

Key Concepts

lean methodology market fit

Questions to Reflect On

  • What assumptions are you testing?
  • How do you balance speed with thoroughness?
A Different Perspective

Rapid testing may overlook deeper market research.

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