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To be persuasive we must be believable; to be believable…

“To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.” quote by Edward R. Murrow
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“To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.”

Edward R. Murrow

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Persuasion requires honesty; credibility rests on truthfulness, which builds believability.

In simple terms: Be honest to persuade.

Key Takeaway

Tell the truth to be credible.

Themes

communication ethics credibility

Mood

serious reflective

Type

advice philosophical

When to use this quote

  • political speeches
  • media interviews
  • public debates
  • marketing pitches

Key Concepts

truth trust persuasion

Questions to Reflect On

  • How do you verify truth in your arguments?
  • What happens when credibility is lost?
A Different Perspective

Truth can be contested or manipulated, weakening credibility.

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