To be persuasive we must be believable; to be believable…
““To be persuasive we must be believable; to be believable we must be creditable; to be credible we must be truthful.””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Persuasion depends on credibility, which rests on truthfulness and reliability.
In simple terms: Truth builds credibility.
Speak truthfully to be persuasive.
Themes
Mood
Type
When to use this quote
- journalism
- public speaking
- advertising
- political discourse
Key Concepts
Questions to Reflect On
- What steps restore trust after a mistake?
- How does audience bias affect perceived credibility?
Credibility can be damaged by past errors, making recovery difficult.