Skip to content

To be persuasive we must be believable; to be believable…

“To be persuasive we must be believable; to be believable we must be creditable; to be credible we must be truthful.” quote by Edward R. Murrow
Download Open image
““To be persuasive we must be believable; to be believable we must be creditable; to be credible we must be truthful.””

Edward R. Murrow

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Persuasion depends on credibility, which rests on truthfulness and reliability.

In simple terms: Truth builds credibility.

Key Takeaway

Speak truthfully to be persuasive.

Themes

communication ethics trust media integrity

Mood

reflective serious

Type

ethical inspirational

When to use this quote

  • journalism
  • public speaking
  • advertising
  • political discourse

Key Concepts

credibility authenticity integrity

Questions to Reflect On

  • What steps restore trust after a mistake?
  • How does audience bias affect perceived credibility?
A Different Perspective

Credibility can be damaged by past errors, making recovery difficult.

★ ★ ★ ★ ★ No ratings yet

More by Edward R. Murrow

Explore all 92 Edward R. Murrow quotes

More Credible quotes

Browse all 280 Credible quotes