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The true end users of Facebook are the marketers who want…

“The true end users of Facebook are the marketers who want to reach and influence us. They are Facebook's paying customers; we are the product. And we are its workers. The countless hours that we - and the young, particularly - spend on our profiles are the unpaid labor on which Facebook justifies…” quote by Douglas Rushkoff
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“The true end users of Facebook are the marketers who want to reach and influence us. They are Facebook's paying customers; we are the product. And we are its workers. The countless hours that we - and the young, particularly - spend on our profiles are the unpaid labor on which Facebook justifies its stock valuation.”

Douglas Rushkoff

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Facebook users provide free labor; marketers and shareholders profit, making users the product and workers.

In simple terms: Users are Facebook’s product.

Key Takeaway

Recognize your digital labor value.

Themes

technology labor capitalism

Mood

critical thoughtful

Type

philosophical inspirational

When to use this quote

  • social media use
  • digital rights
  • advertising
  • policy making

Key Concepts

media studies economics

Questions to Reflect On

  • How can users claim value?
  • What alternatives exist to platform labor?
A Different Perspective

Some users benefit from platform services.

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