You're always going to have more traffic if you're a free…
“You're always going to have more traffic if you're a free website. But we've always admitted that the New York Times was behind other news organizations in making our stories available to people on the web. BuzzFeed and the Huffington Post are much better than we are at that, and I envy them for this. But I think the trick for the New York Times is to stick to what we are. That doesn't mean: Don't change. But I don't want to be BuzzFeed. If we tried to be what they are, we would lose.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
The Times must focus on its core strengths rather than copying newer digital competitors, preserving brand identity while evolving.
In simple terms: Stay true to core strengths, adapt wisely.
Key Takeaway
Leverage strengths, avoid imitation.
Themes
media strategy
brand identity
digital adaptation
Mood
reflective
strategic
Type
advisory
inspirational
When to use this quote
- newsroom planning
- digital transformation
- content strategy
Key Concepts
journalism
competitive differentiation
strategic focus
Questions to Reflect On
- What core strengths define your organization?
- How can you innovate without losing identity?
A Different Perspective
Copying competitors may erode unique value and audience trust.