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We, in the New York Times, have not yet figured out how to…

“We, in the New York Times, have not yet figured out how to grow our international readership. We started a website in China, which the Chinese government has blocked, but it has a pretty healthy readership. The Guardian, for instance, has gotten tremendous growth through its website in the US. We…” quote by Dean Baquet
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“We, in the New York Times, have not yet figured out how to grow our international readership. We started a website in China, which the Chinese government has blocked, but it has a pretty healthy readership. The Guardian, for instance, has gotten tremendous growth through its website in the US. We have to figure out how to go after readership in different parts of the world.”

Dean Baquet

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The newspaper struggles to expand global audience, facing regional barriers and censorship.

In simple terms: NYT can’t grow readers worldwide due to local restrictions.

Key Takeaway

Adapt strategy to local markets.

Themes

media globalization strategy

Mood

strategic analytical

Type

informational reflective

When to use this quote

  • launch localized sites
  • partner with local platforms
  • navigate government regulations

Key Concepts

audience segmentation digital censorship regional partnerships

Questions to Reflect On

  • How can media respect local laws while maintaining editorial integrity?
  • What partnerships could bypass censorship?
A Different Perspective

Cultural differences may limit uniform approaches.

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