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The day after a new business presentation, send the…

“The day after a new business presentation, send the prospect a three-page letter summarizing the reasons why he should pick your agency. This will help him make the right decision. If” quote by David Ogilvy
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““The day after a new business presentation, send the prospect a three-page letter summarizing the reasons why he should pick your agency. This will help him make the right decision. If””

David Ogilvy

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Follow up with a concise, persuasive summary to reinforce your pitch and aid the prospect’s decision-making.

In simple terms: Send a brief recap after a presentation to help the client decide.

Key Takeaway

Provide a clear, written reminder of your value.

Themes

sales communication followup

Mood

professional assertive

Type

business persuasive

When to use this quote

  • business meetings
  • client pitches
  • email followups

Key Concepts

persuasion recap client decision

Questions to Reflect On

  • How can you make the summary compelling yet brief?
  • What key benefits should you highlight?
A Different Perspective

A short letter may be ignored if the prospect is busy.

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