Skip to content

H. L. Mencken once said that nobody ever went broke…

“H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I have come to believe that it pays to make all your layouts project a feeling of good taste, provided that you do it unobtrusively. An ugly layout suggests an ugly product…” quote by David Ogilvy
Download Open image
“H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I have come to believe that it pays to make all your layouts project a feeling of good taste, provided that you do it unobtrusively. An ugly layout suggests an ugly product. There are very few products which do not benefit from being given a first class ticket through life.”

David Ogilvy

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Good design signals quality; neglecting aesthetic appeal can damage a product’s perception.

In simple terms: Nice design shows quality.

Key Takeaway

Invest in tasteful design.

Themes

design quality perception branding

Mood

professional strategic

Type

advice marketing

When to use this quote

  • product launch
  • website redesign
  • packaging
  • advertising campaign
  • brand refresh

Key Concepts

aesthetics consumer psychology visual communication

Questions to Reflect On

  • How does design affect trust?
  • When should aesthetics be prioritized?
A Different Perspective

Overemphasis on looks may ignore functionality.

★ ★ ★ ★ ★ No ratings yet

More by David Ogilvy

Explore all 255 David Ogilvy quotes

More Believe quotes

Browse all 47,704 Believe quotes