Skip to content

You can buy attention (advertising). You can beg for…

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” quote by David Meerman Scott
Download Open image
“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”

David Meerman Scott

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Earn attention by creating valuable content, not by buying or begging for it.

In simple terms: Create value to attract attention.

Key Takeaway

Focus on quality content over paid promotion.

Themes

marketing authenticity value creation

Mood

strategic practical

Type

advice instructional

When to use this quote

  • startup branding
  • non‑profit outreach
  • personal influence

Key Concepts

content strategy digital media

Questions to Reflect On

  • What valuable content can you produce?
  • How do you measure earned attention?
A Different Perspective

Paid tactics may still dominate certain markets.

★ ★ ★ ★ ★ No ratings yet

More by David Meerman Scott

Explore all 27 David Meerman Scott quotes

More Advertising quotes

Browse all 1,942 Advertising quotes