Most craft is, you know, terrible, absolutely terrible, so…
“Most craft is, you know, terrible, absolutely terrible, so I don't like the word, or the word 'artisan' either.”
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
He finds most modern craft and the term “artisan” unappealing, viewing them as pretentious.
In simple terms: He dislikes modern craft labels.
Seek authentic craftsmanship.
Themes
Mood
Type
When to use this quote
- product development
- marketing
- artisan branding
Key Concepts
Questions to Reflect On
- Why do labels affect perceived quality?
- Can authenticity be measured?
Some consumers value the “artisan” label.